Takko Fashion launches first live shopping event on Instagram

Takko Fashion, one of the leading smart fashion discounters in Europe, hosted a live shopping event on Instagram for the first time. The aim was to test social commerce activities and in particular Instagram as a new channel for generating sales. The entire event was designed in-house and moderated and accompanied by Takko Fashion employees.

In advance, the event was promoted via the company's social media channels and newsletters. At the time of the event on Wednesday evening, Takko Fashion focused on organic reach. In total, more than 7,000 viewers were reached during the live recording, and the corresponding IGTV post has been viewed more than 35,000 times so far. "We are proud to be able to achieve such a reach with our own resources and are pleased that we can offer our community some interaction and variety with the help of the format and fresh looks. Accordingly, we see a lot of potential in social commerce," reports Manuela Holler, Director Marketing Takko Fashion.

The recording of the live event can still be viewed on the fashion brand's Instagram channel. 
Previously, Takko Fashion had already made very good experiences with the digital launch of its new own brand ever.me via Instagram. In addition to Instagram, Facebook, Pinterest, YouTube and Whatsapp, the fashion brand has also recently launched a TikTok channel. 

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