Before our textiles reach our stores and warehouses for our online shop, they undergo thorough quality checks. The products are first tested in the production countries. We also examine them in our internal Department for Quality Control in Germany. In doing so, we inspect the physical features like colourfastness, seam stretch, and measurement changes from washing. Certified companies hired by us also monitor adherence to the parameters of hazardous substances.

Because this issue is so important to us, we have made our internal parameters more rigid than is required by law.

We sell our clothing with a good conscience. Our products are only manufactured in tested production facilities. During audits the factories are inspected for safety, working conditions and much more. Only those that meet our strict standards can produce for us.

Many of our products, primarily children's wear and underwear, are Oeko-Tex certified and thus comply with very high-quality standards. We also provide GOTS-certified products, mainly in new-born clothing.

Oeko-Tex® Standard 100 (+ Label)

Oeko-Tex® Standard 100 was introduced in 1992 and is a globally consistent, independent auditing and certification system for raw, interim, and end products in the textile industry as well as equipment materials used to produce them. All components of the tested products must pass all tests to receive certification.

The Good Cashmere Standard®

With the development of the Good Cashmere Standard (GCS), the Aid by Trade Foundation has defined a new benchmark for the production of sustainable cashmere. The standard incorporates the Five Freedoms set by the Farm Animal Welfare Council. The Good Cashmere Standard follows three main principles: Promoting animal welfare in cashmere production, supporting cashmere farmers to secure a sustainable source of income, and protecting the environment.

Read more about the Good Cashmere Standard here.

GOTS (Global Organic Textile Standard)

GOTS is the world's leading standard for ecological and socially responsible textile production. Certified products consist of at least 70 per cent organically produced natural fibres and comply with strict environmental requirements, from the procurement of organically produced, natural materials to environmentally and socially responsible manufacturing.

Better Cotton 

Our strategy is focused on sourcing sustainable cotton. We became a member of Better Cotton in order to be even more involved in this regard. Together with Better Cotton we are working to improve the ecological, social and economic conditions in cotton-growing. The initiative focuses on educating farmers and farm workers on more sustainable cotton farming. In this way the farmers learn to produce fruitfully through ecologically more valuable methods. Through our membership in Better Cotton, we are pursuing a long-term, global approach to supporting the development of better farming practices.

We are planning to source 50 percent of our sustainable cotton via Better Cotton by the year 2023. Better Cotton uses a chain of custody model called ‘mass balance’, which means that when an order is placed one farmer somewhere must produce the amount of cotton ordered to a Better Cotton standard, but the cotton supplied does not necessarily come from that farmer. We made a conscious decision to use this system because through our membership of Better Cotton we pursue the global objective of supporting sustainable cotton production methods.

Find out more about Better Cotton here.