Takko Fashion Accelerates Growth Path: New Stores and Launch of New Customer App

• Takko Fashion plans to open up to 300 new stores in established core markets over the next three years
• At the same time, the company is continuing to invest in the modernization of its existing store network
• Additionally, the customer focus will be further strengthened with an updated Takko Friends loyalty app offering extended and personalized features

Telgte, April 28, 2025 - Confirmed by a successful business development and strong customer demand, the quality fashion discounter Takko Fashion is investing in further growth: the fashion retailer plans to open up to 300 new stores in the DACH region and the Netherlands by 2028. At least 60 new stores are targeted for the current financial year.

Takko Fashion is thus further expanding its successful presence in retail parks and shopping centers and is also planning a strategic expansion in inner cities to make its product assortment accessible to even more customers. At the same time, the company is continuing to modernize its existing store network by implementing its new store design. Customers will benefit from even better accessibility and a convenient shopping experience with professional service on site.

Alongside the expansion of its store network, Takko Fashion is investing in strengthening longterm customer loyalty and interaction through adding new as well as more personalized features to its loyalty app Takko Friends. The update includes new content formats for personalized outfit and product inspiration, gamification approaches as well as store-specific information and promotions. The app will be rolled out globally with new features made available to customers in Germany, Austria and the Netherlands in June, followed by further countries shortly after. The loyalty app has already been downloaded by 7 million Takko Friends members to date. It offers individual loyalty discounts and frequent coupons as well as a user-friendly overview of purchase history with digital receipts.

Martino Pessina, CEO Takko Fashion: “With our growth strategy, we are focusing on our core business in three main areas: Constant improvement in product innovation to provide our customers with quality clothing and fashion trends at discount prices, expansion of our store network and strengthening customer loyalty by investing in our customer retention program. We are strongly encouraged by recent results and are setting the bar higher on our growth ambitions.”

Defying the current market trend and an unchanged challenging market environ-ment, Takko Fashion has achieved record revenues over the past two years and is expecting similar success for the recently completed financial year. The respective results will be announced at the beginning of June. This positive development is the result of a clear positioning as a quality fashion discounter offering quality clothing and fashion trends for the whole family at discount prices.